LINEAR TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear TV networks have long been recognized as mainstream television formats, relying on scheduled programming via satellite. In contrast, digital services operate on viewer-driven consumption, with Netflix, Disney+, and niche players serving read more as dominant forces. As viewer preferences shift, rivalry between conventional TV networks and on